It's so inefficient. And if you're lucky enough that your product you sell directly on your Shopify or Amazon, like, you can see it, you don't even have to guess. You literally, one, either codes, or just isolated time slots for certain influencers and you can see what the return on the investment is. There's been many influencers that we bought that we weren't sure, and then we bought 50 times over because their audience was converting because they had an authentic audience. I couldn't be more passionate about it and it is wildly under-priced in this market down here https://casinoslots-ie.com/online-casino-bonuses.
It's under-priced everywhere but we've even debated opening a VaynerMedia office in Australia just on the back... (audience applauding) Just on the back of, really, influencer marketing because it's so underserved in the marketplace and I highly recommend you take a deep look at it. Another thing that is unbelievably under-priced in this market and globally is keyword and AdWord Google searches, and then retargeted on YouTube Pre-Roll video. So imagine a scenario where people search on Google for curtains, or a financial advisor. How many people here have done Google advertising in their careers. Raise your hands. Perfect. So a lot of you know it was an incredibly powerful platform because it was intent-based. If they were searching for it, that means they were interested in it and they would convert. And a lot of you did extremely well with it because it converted highly. Much easier to be good at Google at first than Facebook at first. Facebook is branding. Google is selling. Very different game. Selling is a hell of a lot easier in the short term which is why people like it. Branding and marketing takes time, which is why people bail on it. The problem is Nike, and Adidas, and Coca-cola, that's branding. Our bullshit business, this is selling. Do you understand? But there is a combination of selling and branding that is super-powerful and it plays out on Facebook, but it also plays out on YouTube. YouTube, for everybody that doesn't know, is the second-biggest search engine in the world. For people like me that can't read for shit, when you want to go on YouTube and hear it or watch it visually, you understand it, it's incredibly powerful. But besides that, what's unbelievable is there is a way for you to actually target people that search on Google for something... Let's use my old world. They search for Margaret River Cabernet on Google to buy. Three days later, they go on YouTube to watch a video of how to hang a picture on their wall and the Pre-Roll YouTube video goes, hey, are you in the market for Margaret River Cabernet? And then, you're like, holy fuck, they're spying on me. (audience laughs) Because you fuckers forget that you searched for it three days ago on Google. For me, when I thought about this talk and coming here today, I said to myself, look, there's three or four things that are just black and white tactics, that if I get people to actually do, they will feel benefit. It's funny how I think about marketing no different than fitness. People are always, always far more interested in finding some rare fucking fruit deep in the Amazon that they can eat that makes them lose fat than actually fucking working out and eating healthy, dick. (audience murmuring in agreement) Like, you're far more excited to buy some fucking pill that was found in Saturn and brought back than you are to do the very basics. It's super-stunning. Eat healthy and work out every day. It's super-basic but nobody wants to actually put in the work. I've literally spent the last 30 minutes giving you three to four basic things that are real as fuck. 99% of you, even though all of you wrote little notes, are not going to do shit about it. You're going to write it down. You're going to say, yeah, you know what? I've heard him say it a bunch. This is the time. I'm definitely going to go back and do that. And then, next Thursday happens and something good or bad happens in your business and you completely put this talk on the shelf. Let me be very clear with you. In October of 2018, in Australia, if you run Facebook and Instagram ads against 30 to 50 different pictures and videos, against whatever you're trying to accomplish in your business, it will work. Let me make it perfectly clear for you. In October 2018, if you spend five hours a day going to direct messaging influencers that could possibly sell your product and getting a third of them, 8% of them to agree to post a picture holding up your product and tagging your product, it will work. Let me make it perfectly clear for you. In October 2018, if you run Pre-Roll YouTube video against search queries on Google of whatever you're trying to do in this room, it will work. Now, I just need to ask you why you're not doing it. Because if you've come to this conference to see me speak, you've heard this shit 40-fucking-thousand times. (audience laughs) I can't wrap my head around it. I can because I watch it every day. It's human behavior. I see it. But the reason I get passionate to keep doing this is I've learned sometimes it just takes that 19th time and you actually sitting in the audience to do it. Bless you. What really, really shocks me, though, and what really excites me as being in, like, this is my spiel in America, the most advanced, competitive market for all of my concepts. The fact that everything I just told you is disproportionately even more exciting here... The reason we opened up a London for Vayner. The reason we're opening up Singapore next February. The reason I keep going global is it's like going into a fucking time machine. It's working better here. It's cheaper here because the bigger companies here are even slower than the big companies in America. So the big money's not in. You need to take advantage of this. You are going to regret it. You're gonna regret it. And let me tell you this. This is a good segway. An incredible random fucking thing that I can tell you to do is to go volunteer at a retirement home one day this year. A very random thing that can fundamentally change your life business-wise. Let me just not even go human. In your business, is go and volunteer at a retirement home once for five hours. Let me give you the preview for the 99.9% of you that won't do that. You will see human beings with regret in their eye. And I promise you, for whatever scary shit you've seen, abuse, murder, the scariest shit you've ever seen, there's nothing scarier than to stare a human being in the face who understands she or he fucked up and there's no going back. Regret. There's macro- and micro-regret. Macro-regrets of who you married, what you didn't do, dah-dah-dah-dah. And there's micro-regrets. And, in the context of this talk, the micro-regret in a business world is you're sitting on a golden goose.
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